Disreputable or sordid in a rackish or appealing way.
Louche is a magazine aimed at a slightly rebelious youthfull audience, that are interested in topics often considered taboo or edgy. The magazine breaks a lot of design rules on purpose but makes up for it in saturated and in your face colors to grab the attention of newstand browsers. The breaking of the rules but still being appealing echoes the content of the magazine to create a synergy of all the elements of the magazine.
