Raise Relief is an app that was designed for the purpose of connecting donors with children in need around the world. The app’s design is simple, intuitive for the user, and makes donating towards a sponsored child convenient and easy.
The Raise Relief logo is composed of three symbols that combine to create a unique logo mark: a hand, a house and an upward arrow. The hand represents help, and it is meant to show a comforting nature to bring relief to those in need. The second part of the symbol is a house, which represents shelter and safety that Raise Relief brings to children around the world. By combining the two symbols into one, the logo deepens the meaning of Raise Relief program. The synergy of the hand and the house creates a feeling of nurturing action to bring help, stability and shelter. In the negative space of the mark is the third symbol of the logo; an upward arrow. The arrow denotes rising in respect to both creating relief around the world and raising children in better environments. The arrow is also echoed in the main shape of the logo mark to enhance the feeling of rising and moving up.
The Font for Raise Relief logo uses Bebas-Nue in two different font weights to create variety while keeping the logo simple. This font was chosen to portray “Raise Relief” as a professional organization as well as to set a youthful fun tone associated with the organization. Color is also used in an “ABAB” pattern to create rhythm and guide the viewer’s eye across from left to right. The two colors are also used to unify the logo mark with the words “Raise Relief.”
Hex: #6accdd
RGB: 106, 204, 221
CMYK: 53, 0, 13, 0
Pantone: 310C
Hex: #81d5de
RGB: 129, 213, 222
CMYK: 46, 0, 14, 0
Pantone: 318C
Hex: #f3b44e
RGB: 243, 180, 78
CMYK: 4, 32, 80, 0
Pantone: 135C
Hex: #989898
RGB: 152, 152, 152
CMYK: 43, 35, 36, 1
Pantone: 7C
The colors used for Raise Relief were meant to bring a feeling of comfort, and be inviting to the user to call them to action. The colors are meant to have a fun light feeling associated with the joys of childhood, this is to entice the user to provide a better childhood to kids around the world.
Helvetica Neue is used for navigation and body text. This was chosen for its simplicity and friendly appearance.
The navigation for the app is straightforward and simple to create ease of use for the user. The bottom bar is the main navigation bar with 5 different sections the user can go to from any page. The sections are: Sponsor, Donate, Supplies, Volunteer, and Connect. The navigation icons are highlighted with the accent colors when the user is currently in that section. The top bar navigation has three elements that help the user navigate the application. On the left corner is a “Hamburger” or Menu button in the center of the top bar is the title of the section of the app that the user is currently in to help keep the user from getting lost. On the far right of the top bar is the “Raise Relief” logo mark that acts as a Home button in case the user wants to go back to the opening section of the application.
The Home or Beginning section of the app includes all the ability to navigate to any section of the app quickly. The emphasis of this screen is on the “Sponsor a Child” button, since that is the number one goal of the application.
The Sponsor section starts of with randomly picked children in need of sponsorship and provides a brief description of the child. The user can then decide to learn more about that specific child or swipe right or left to see other randomly selected children. The user can also choose if they want to sponsor a child based on a certain aspect. These aspects include Location, Gender, Age, or Birth Day. These can all be used together or separately to narrow the search for children to sponsor for the user.
The Donate section can be used if the user doesn’t have a specific goal but still wants to give. The user in this section can choose how much they want to give for a one time donation and determine how they would like the money they donate to be used. To do this the user is given slide bars that are used to split their donation into up how the user wants their money to be used. Towards the bottom it includes an accordion that gives a detailed descriptions of the categories that the money will go towards.
The Supplies section is created so that the user can purchase specific items to help villages and children in poverty stricken areas around the world. This section is broken into 4 categories; Education, Building, Emergency, and Food. Each of these categories include a variety of supplies the user can buy to help children around the world.
The Volunteer section includes ways the user can volunteer as well as events that are being held that the user can attend or sponsor to help Raise Relief and children around the world.
The Connect section includes different ways for the user to connect with their sponsored child, or with care givers and volunteers. There are options to chat with a volunteer, to send a video message to the users child, to set an appointment to video chat the the users sponsored child, to send a note to the child, as well as read any messages through Raise Relief.
