The Zion Web Page is meant to be a one stop page to help cover all the needs a photographer will have when visiting Zion National Park. The Zion website includes hotspots for taking breathtaking photos, maps of locations and amenities, sunrise and sunset times, river water levels, equipment recommendations, and detailed information of what to expect during different seasons.
The target audience for the website is younger adventurous photographers who may not have a lot of experience but make up for it in enthusiasm. The logo is meant to appeal to these "hip" adventurous photographers and it falls inline with other logos that attract this kind of audience.
